Your 'WOW' in Advertising

​A widely favored application of the NorthStar System lies in its digital advertising capabilities, which empower gyms to utilize our cutting-edge exercise science training programs as key promotional assets. Instead of conventional incentives like free towels or temporary gym access, gyms offer a year’s worth of access to NorthStar’s high-quality personal training programs when customers commit to a one-year membership. This strategy increases membership sign-ups and boosts the value of their membership packages by providing extensive, scientifically-backed training that is accessible virtually throughout the membership term.

Nothing captivates like Free

Achieving that critical one to two-second "attention grab" in advertising is a formidable challenge, pivotal for breaking through the noise in today's saturated media landscape. Advertisers strive for content that instantly connects and resonates with the audience, understanding that initial engagement often dictates whether a viewer will ignore the ad or take interest. This immediate impact is essential because most viewers decide within seconds whether an advertisement is worth their attention, bypassing those that require extensive interpretation or detailed analysis.

VPT Sessions for under a buck each.

​The strategic deployment of the NorthStar System easily balances the initial investment in high-value training programs with the enhanced revenue generated from increased membership sales. This method not only attracts potential members but also motivates them to commit to long-term memberships, influenced by the substantial value of the included training sessions. By transforming a strategic investment in premium incentives into a significant revenue stream, NorthStar exemplifies an effective model for fitness facilities to expand and profit, simultaneously boosting the appeal of their membership packages.

Out with the old.

​Artificial intelligence is essential in today’s technological landscape, deeply embedded in how services and technologies evolve across industries. Products lacking AI enhancements are quickly viewed as outdated because they miss the adaptive and predictive capabilities that AI provides. It's clear: organizations must either invest heavily in genuine AI systems and models or risk their technologies becoming obsolete.

Immediate Impact

​Most advertising strategies that utilize our exercise science training focus on making an immediate impact. Promoting free virtual personal training within an advertisement harnesses this dynamic exceptionally well. The word "free" instantly attracts attention, leveraging a universally compelling hook, while pairing it with "virtual personal training" taps into the widespread interest in health and fitness. This combination presents a straightforward, attractive offer that requires little thought but promises high value, making it an ideal candidate for that quick engagement window. It is precisely this type of clear and appealing offer that can make an advertisement stand out and resonate effectively. By simplifying the message and directly addressing common desires and needs, such ads not only capture attention quickly but also enhance the likelihood of converting viewers into customers, thus overcoming the common hurdles that render many ads unimpressive or ineffective.

New. Different.

This method stands out from traditional promotional tactics by providing a premium service—NorthStar's personal training programs—known for their effectiveness and convenience. By offering this as a free incentive, gyms present a compelling value proposition that requires minimal investment yet has the potential to attract a higher level of interest compared to standard promotional items.

2 weeks free membership = Boring

​The ubiquitous "two weeks free" promotion commonly seen at many gyms has become so familiar that it often fails to resonate as a valuable offer. Many potential members view this tactic with skepticism, recognizing it as a well-worn marketing ploy rather than a genuine opportunity. The familiarity with this strategy has bred a certain cynicism; people understand that these offers often come with strings attached—whether it's pressure to sign up for a long-term membership post-trial, or encountering hidden restrictions that limit the real value of the trial period.

Moreover, the promise of "two weeks free" can feel disingenuous to those aware that significant fitness results are unlikely to be achieved in such a short span. This realization diminishes the perceived value of the offer even further, making it seem less like a benefit and more like a superficial enticement. The transparent and almost mechanical nature of this approach not only reduces its effectiveness but can also risk alienating potential customers who feel underestimated by such overt tactics. In a market where authenticity and value are increasingly prized, offers that fail to deliver genuine benefits or that underestimate the intelligence of consumers can indeed come across as not just unappealing but borderline offensive.