Av2 Revenue Ladder
The pricing of the Provider Service is determined solely by the provider. However, that pricing should be established with a clear understanding of how Autonomy v2 is structured and how the service is presented to the client. Autonomy v2 is a 48-week exercise system divided into three 16-week phases: Phase 1, Phase 2, and Phase 3. From the outset, the client should be made aware that Autonomy v2 is a multi-phase system so that the continuation into later phases is understood as part of the overall model rather than as an unexpected extension.
Although Autonomy v2 is a 48-week system, it is not purchased all at once. Each phase is purchased separately and prepaid in full before that phase begins. Phase 2 is not purchased until Phase 1 is completed, and Phase 3 is not purchased until Phase 2 is completed. For that reason, the Provider Service should be priced on a per-phase basis, not as a single 48-week charge or a session-by-session fee.
At the same time, providers should still understand the per-session value reflected within each phase price. While clients are purchasing a 16-week phase, they often evaluate the price by dividing the total phase amount by the number of sessions included. That is a common method for assessing value in the fitness industry. Accordingly, the provider should know both the full phase price being charged and the effective per-session rate that the phase represents.
Providers should also consider the time required to perform the service. Excluding ordinary follow-up and basic client relationship maintenance, the Provider Service generally involves approximately one hour of provider time per phase. That time includes onboarding and setup for Phase 1, as well as the necessary configuration actions for Phase 2 and Phase 3. Each provider must therefore determine what that time is worth within the context of their own business and set pricing accordingly.
The Provider Service fee is therefore a matter of provider discretion, but that discretion should be exercised in view of the phase-based structure of Autonomy v2, the client’s likely per-session value calculation, and the provider’s own valuation of the time required to carry out the service properly.
Although Autonomy v2 is a 48-week system, it is not purchased all at once. Each phase is purchased separately and prepaid in full before that phase begins. Phase 2 is not purchased until Phase 1 is completed, and Phase 3 is not purchased until Phase 2 is completed. For that reason, the Provider Service should be priced on a per-phase basis, not as a single 48-week charge or a session-by-session fee.
At the same time, providers should still understand the per-session value reflected within each phase price. While clients are purchasing a 16-week phase, they often evaluate the price by dividing the total phase amount by the number of sessions included. That is a common method for assessing value in the fitness industry. Accordingly, the provider should know both the full phase price being charged and the effective per-session rate that the phase represents.
Providers should also consider the time required to perform the service. Excluding ordinary follow-up and basic client relationship maintenance, the Provider Service generally involves approximately one hour of provider time per phase. That time includes onboarding and setup for Phase 1, as well as the necessary configuration actions for Phase 2 and Phase 3. Each provider must therefore determine what that time is worth within the context of their own business and set pricing accordingly.
The Provider Service fee is therefore a matter of provider discretion, but that discretion should be exercised in view of the phase-based structure of Autonomy v2, the client’s likely per-session value calculation, and the provider’s own valuation of the time required to carry out the service properly.
